Salming Sports is a shoe, equipment and apparel company that orginated in Sweden in 1991 in partnership with Swedish Ice Hockey legend Borje Salming. From a small start in Sweden to all over Europe and then all over the world, Salming has become the trademark for quality in over 80 countries.
The brand arrived in New Zealand in 2013 and Salming Sports NZ was formed in 2015. Making their mark early in squash and handball, Salming grew into the running community all over the country. Partnering with good athletes, events and organisations such as Athletics New Zealand, Handball New Zealand and many squash clubs and running events, Salming is growing fast and strong.
The Salming tagline has been inherited by the company's founder from his relentless attitude and will power in pursuit of excellence and constant self improvement. Borje Salming is from the Lapland region of Sweden where people are tough, hardworking and have a never say die attitude. It is that attitude that is kept in mind creating all Salming products and the company's model is aligned with the same as well.
Salming Sports is a shoe, equipment and apparel company based in Sweden. Salming is for people who train hard and don’t make excuses. If you believe gimmicks in your products make you a better athlete, then Salming is not for you. Salming products, whether it’s a squash racket or a running shoe - it doesn´t play for you or run a marathon sub 2 hours by themselves. Even though our products can help along the way, we believe that the hard work needs to be done by you in order to reach your goals. You need to train relentlessly day in and day out. Show courage and grit. We don´t believe in nonsense.
Our exciting products are our pride and joy. We are sure you will love them too.
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